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New prestige fragrance license agreement.
June 19, 2013
By: TOM BRANNA
Editor
P&G Prestige has signed a contract to enter into a license agreement with Alexander McQueen to manufacture and sell designer fragrance products. Effective immediately, P&G will begin to develop and market fragrances under the Alexander McQueen brand name to expand their business into the fine fragrance category. “Alexander McQueen has captured the imagination of the world in a unique and indelible way. The brand has become synonymous with modern British couture and will bring their ...
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